No matter where you fall on the career spectrum, there is no ignoring social media and its impact on everything from building your brand and leveraging your visibility to garnering interest from recruiters and hiring authorities. Forbes magazine featured in its September “Entrepreneurs” column an article by Jayson DeMers that calls out what we should be anticipating in 2014 (his full article/contact info below). Buckle your seat belts, things are changing rapidly!
Recapped in the Nov. 4 issue of the Career Thought Leaders E-Bridge newsletter, www.careerthoughtleaders.com, here are DeMers picks for what to expect on the social media horizon next year:
1) Social Media: A Necessity (not a luxury)
The needle will move from “should have” to “must have” in 2014. Just as businesses have come to terms with the need to integrate social media efforts with content strategy and branding, so, too, have career strategists and savvy job seekers.
2) Google: A Major Factor
Facebook is #1 with respect to number of active monthly users (1.15B and growing), but Google+ has gained momentum, moving into 2nd place for highest number of monthly users (343M). It is expected that businesses will increasingly turn to Google+ as the closest contender for being a ‘one size fits all’ social network. With skyrocketing growth projected for Google+ (both business and personal use), DeMers recommends checking out Google+’s “How to Breathe Life Into Your Google+ Profile” (you can Google it :).
3) Pictures, Anyone?
Image-centric networks will see huge growth — with ever-growing importance of such sites as Pinterest, Slideshare, Tumblr, Path, and Mobli. These are opportunities to share image and video rather than text-based content. Businesses are paying attention to these portals; job seekers shouldn’t ignore them.
Shorter attention spans and even 140-character tweets/3-minute videos becoming too tedious have led to micro-videos. To the forefront have come Twitter’s Vine and Instagram’s video-sharing feature — new ways to share instantly via Smartphones.
5) Decline of Foursquare
As other more popular social media networks include location-based features, it’s anticipated Foursquare will diminish in usage.
6) MySpace: Reinvigorated!
Many thought this site was dead — but DeMers describes a radical makeover and re-branding leading to a second wind that includes an iPhone app and reemerging popularity, especially among bands and music-lovers. Stay tuned…
7) LinkedIn: Incredibly Important
Of no surprise, LinkedIn will be “a major player for B2B business growth,” according to DeMers. The #1 social networking site for 238M professionals (including job seekers), LI continues to innovate with its influencers program and one of the largest sources of content creation/curation for professionals. The advantages of being connected via LI will continue to grow among B2B marketers, DeMers predicts. Read his full article at: http://onforb.es/1iFEeYR.
From my vantage point as a career coach and resume writer, more and more hiring managers and recruiters are sourcing candidates via LI, *then* reaching out with a contact that includes a request for the resume. Smart job seekers *must* have a strong, optimized, branded LI presence coupled with the ability to provide a cohesive, complementary, differentiating resume.
My take is that no job seeker can be without an integrated, branded strategy reflected in all career collaterals — and the critical three continue to be an accomplishment-rich resume, a targeted marketing cover letter precision-tailored to the opportunity of focus, and a well-branded, keyword-rich, SEO optimized LinkedIn profile. Where do you think 2014 will take us — and how can social media help propel interest in your candidacy?
– Jan Melnik, M.A., MRW, CCM, CPRW - President, Absolute Advantage
At nearly every forum I’ve been in during the past few months (both professional and personal), someone inevitably talks about social media and asks about LinkedIn.com. Eight or so years ago, people were very concerned that if they had a profile on LI, it would scream, “I’m looking for a job” and there was worry that a present employer would see the posting. Today, fortunately, those concerns should no longer exist. Regardless of field of employment or level, everyone should be on LinkedIn - and with a well-branded, carefully developed profile. Think of it as your own professional website. Some key strategies to consider:
#1) Ignore LI’s “recommendation” that you bring your profile up to 100% completeness “by uploading your resume.” Resist the urge and, instead, capture the scope of each of your positions in one or two concise lines and share a top accomplishment/value-add per position… but don’t put all the content of your resume on LI. You want to cultivate interest and have a reason to bring the discussion off line as quickly as possible with an interested party (”I like what I see here on LI, can you share your resume with me?”).
#2) Spend the lion’s share of your effort in creating a personable, compelling, carefully branded summary section. Let your professional personality shine! Use first-person narrative (UNLIKE a resume).
#3) Ensure you have a great, professional-looking headshot. You should definitely “dress to impress” in your best interview look, paying close attention to your selection of shirt/blouse and suit jacket color to be most flattering. Then be certain the background does not compete (no trees or lamps growing out of the back of your head). And photograph ONLY you in this headshot (not from a party you attended, not holding a child or pet).
#4) Collect recommendations, ideally from previous managers. Depending on field, vendors and clients/customers can also be contacted. Try to avoid peer recommendations.
#5) Do not “worry about” endorsements… they carry nowhere near the weight of the recommendations.
#6) Connect broadly and widely! For your network to be valuable, it needs to be robust (for someone brand-new to LI, I advise a minimum of 125 quality connections: people you know and/or with whom you’ve been solidly connected and introduced).
– Jan Melnik, M.A., MRW, CCM, CPRW - President, Absolute Advantage
It was bound to happen. Those of us with kids of a certain age (teens, young adults, Gen-Yers/Millennials, and even tweens) already know that if we want them to hear us and receive our message, we need to IM or text it. Send them an email? It might join hundreds or thousands of unread emails in their overflowing digital in-boxes… Leave them a voicemail? Forget it. It will sit unheard for days on end… For effective communications other than face-to-face, it’s down to the immediacy of an IM or text message via our smartphones.
Of no surprise, then, is the carryover to the corporate world. According to the December 2011 issue of Human Resource Executive, in a survey conducted of 1,400 Chief Information Officers of nationwide companies, “extinction may soon be the calling for the once-revolutionary mode of communication” (email). Wow! I remember some 25 years ago (no laughing allowed) sitting in my office at Digital Equipment Corporation and using DEC’s internal email system to communicate with my colleagues. That was the same era in which there were real secretaries that answered the telephone–and recorded my messages on pink slips of carbonless paper.
Real-time technologies in the form of IMing tools and text messaging certainly allow for immediacy. But they’re less than ideal — by far — for communicating detail. Time will tell how technology adapts to the needs of the workplace, being influenced by the newest generation of workers, while still enabling productivity and clarity.
– Jan Melnik, M.A., MRW, CCM, CPRW, President, Absolute Advantage
Be inspired. It’s your career. It’s your life.
Job seekers still rank networking as the #1 way by which to find their next gig — but Internet job boards took a jump up in prominence. According to the Sept. 2, 2011, issue of Human Resource Executive, in 2010, 41% of new career opportunities were secured through traditional networking. An amazing 25% of new positions were secured through the Internet job boards. Right Management in Philadelphia conducted the survey with 59,133 respondents (a statistically large pool to validate these findings).
My bottom-line suggestion? Leave no stone unturned in your job-seeking efforts. This means using all forms of networking (including LinkedIn, including Facebook, and - yes - even including Twitter, plus old-fashioned, pick-up-the-phone, get-out-there-and-meet networking)… use alumni and trade journal contacts… do check out opportunities on the job-search boards (but always go direct to the company after you find an opportunity on line)… and keep up efforts on all fronts. Persevere. Be tenacious. It’s how you’ll get it done.
Jan Melnik, M.A., MRW, CCM, CPRW - President, Absolute Advantage
Be inspired. It’s your career. It’s your life.
On Wednesday, Nov. 3, I’ll be presenting a highly
interactive workshop at the Schmoozers’ Job Network for today’s job seekers right here in Connecticut. This free event will be held in Kessler Hall at Beth El Temple, 2626 Albany Avenue, West Hartford, and begins with registration, networking, and schmoozing — plus complimentary coffee — at 8 a.m. The program will start promptly at 9 a.m. Please enter through the double-glass door entrance.
In addition to strategies for working with recruiters, I’ll also share the most effective techniques for leveraging the power of the Internet, social media, and networking in a job search. These best-in-class strategies are designed to help job seekers open doors and focus on two key elements: presenting your distinctive brand and differentiating attributes in the “CAR” stories that appear on your resume and using expert strategies for networking, interviewing, and securing critical job connections.
Through its Jewish Employment Transition Services, the Jewish Family Services presents this free workshop to all members of the community searching for work. For reservations or additional information, contact Lynn Preminger, program manager, at email@example.com or call 860-236-127, ext. 37; the program facilitator is Judy Rosenthal. For further details, visit http://tinyurl.com/3xzdcpu
–Jan Melnik, MRW, CCM, CPRW… President, Absolute Advantage
“Be Inspired. It’s your career. It’s your life.”
In a successful networking discussion, both parties openly share information without fear of reprisal or being “evaluated” for an opportunity. Presumably, there is no opportunity at stake (and, therefore, the angst that accompanies the interview process—Am I the best candidate? Will I be invited back for a second interview? Will an offer be made?—should not be entering the equation). Hence, you can be at ease in relating facts about your background and ask questions openly. Here are some key numbers to remember when it comes to methods of successful job search and how you allocate your time: • For executives, up to 10% find new positions through working with recruiters/executive search firms • Traditional classifieds can account for how 10% find new jobs • Fewer than 5% find their jobs via the internet • Combined, mass distribution of resumes and outplacement accounts for less than 2% of all new positions found • Depending upon level, 65-75% of all jobs are found through networking … and this number is even higher for C-suite and senior executives.
In a successful networking discussion, both parties openly share information without fear of reprisal or being “evaluated” for an opportunity. Presumably, there is no opportunity at stake (and, therefore, the angst that accompanies the interview process—Am I the best candidate? Will I be invited back for a second interview? Will an offer be made?—should not be entering the equation). Hence, you can be at ease in relating facts about your background and ask questions openly.
Here are some key numbers to remember when it comes to methods of successful job search and how you allocate your time:
• For executives, up to 10% find new positions through working with recruiters/executive search firms • Traditional classifieds can account for how 10% find new jobs • Fewer than 5% find their jobs via the internet • Combined, mass distribution of resumes and outplacement accounts for less than 2% of all new positions found • Depending upon level, 65-75% of all jobs are found through networking … and this number is even higher for C-suite and senior executives.